Hey Lewis,
I’m Paras
I’m a generalist. Also, love Pokemon and Philosophy.
Recorded message
Ham porchetta shoulder swine, chuck pancetta short ribs t-bone chislic salami andouille ham hock hamburger tail capicola. Kielbasa swine strip steak, spare ribs turkey tenderloin prosciutto meatloaf leberkas t-bone sirloin buffalo. Short ribs tenderloin bresaola, venison corned beef boudin ribeye flank drumstick beef. Sausage pork loin meatball, flank swine alcatra short loin brisket pastrami pig bacon t-bone filet mignon.
Background & Qualifications
CS dropout by traditional standards;
web design enthusiast and problem solver by trade
Currently, I run my own WordPress plugin venture Pixify (solo) since late 2018.
There, I use my cumulated past experiences in product and marketing design, full-stack web development, content writing, and along the way, learned sales, marketing, business management and other aspects.
On the side, I occasionally take freelance projects requiring strategic web design for other businesses.
With this, I’ve developed specific unique knowledge – especially in the WordPress domain – which I can bring to Delicious Brains (DB) to aid in designing interfaces and landing pages that solves problems and results in a win-win for both the business and the customers/users.
I can be the bridge between design, code, and business.
I haven’t worked as an employee at any company. All work has been either for self or as a freelance for clients/agencies. Here’s how I check with the Requirements and Responsiblities mentioned in the job listing:
requirements
Bonus Points
Responsibilities
Work
Selected relevant projects from the pool
Values & Approach
An empathetic approach towards strategizing and designing solutions; crafting better human experiences on the web
Empathy is lacking in digital businesses. Priority is given to numbers over humans. Marketing communities boast about successfully using manipulative “growth hacks”.
It sucks.
Design is supposed to work for humans, not against them. Psychology principles are to be learnt to understand humans and aid them better, not to exploit it to our advantage.
Sure, every business has to reduce their CAC and churn, increase their MRR and ARPU, but at what trade-off? Where do we draw the moral line?
I believe practicing empathy as a core value — as a guiding north star — which helps design solutions that are for the good of the people.
As a designer — a bridge between businesses and customers — my role is to help businesses achieve their goal through design while being morally responsible for its positive and non-manipulative impact on the customers.
THE WHy
Why am I applying to work at DB if I already have my own well-functioning business?
In short – I’d now like to level up and help make a greater impact.
Initially, I started Pixify to allow myself independence and to solve problems that I care about, my own way.
That, I think, I’ve managed to achieve - A small niche business happily serving its customers. And at this point, it has stabilized enough to not need my constant attention for the most part. I barely work 2-3 hours/day on it.
And, from the surface, it looks like I and DB share similar values and work ethics, and have a shared interested in web and WordPress.
This, paired with your job listing and the way you laid it out compelled me to give it a shot.
Looking forward to talking more. Cheers! ✌🏼