Currently, I run my own WordPress plugin venture Pixify (solo) since late 2018.
There, I use my cumulated past experiences in product and marketing design, full-stack web development, content writing, and along the way, learned sales, marketing, business management and other aspects.
On the side, I occasionally take freelance projects requiring strategic web design for other businesses.
With this, I’ve developed specific unique knowledge – especially in the WordPress domain – which I can bring to Delicious Brains (DB) to aid in designing interfaces and landing pages that solves problems and results in a win-win for both the business and the customers/users.
I can be the bridge between design, code, and business.
I haven’t worked as an employee at any company. All work has been either for self or as a freelance for clients/agencies. Here’s how I check with the Requirements and Responsiblities mentioned in the job listing:
Empathy is lacking in digital businesses. Priority is given to numbers over humans. Marketing communities boast about successfully using manipulative “growth hacks”.
Design is supposed to work for humans, not against them. Psychology principles are to be learnt to understand humans and aid them better, not to exploit it to our advantage.
Sure, every business has to reduce their CAC and churn, increase their MRR and ARPU, but at what trade-off? Where do we draw the moral line?
I believe practicing empathy as a core value — as a guiding north star — which helps design solutions that are for the good of the people.
As a designer — a bridge between businesses and customers — my role is to help businesses achieve their goal through design while being morally responsible for its positive and non-manipulative impact on the customers.
In short – I’d now like to level up and help make a greater impact.
Initially, I started Pixify to allow myself independence and to solve problems that I care about, my own way.
That, I think, I’ve managed to achieve - A small niche business happily serving its customers. And at this point, it has stabilized enough to not need my constant attention for the most part. I barely work 2-3 hours/day on it.
And, from the surface, it looks like I and DB share similar values and work ethics, and have a shared interested in web and WordPress.
This, paired with your job listing and the way you laid it out compelled me to give it a shot.